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| navigate by keyword : wing theory text steeper side showing scale right represents reflecting psychologically psychological prospect principles presentation positive perceived pattern organ orange negative measures maroon losses loss logo line left labeled label indicating incline impact illustrating green graph gradual generated gains gain font features economics drawing document diagram design decline curve circle cartoon brand blue behavioral banner axis asymmetry advertising |
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| Graph illustrating the psychological impact of loss and gain. The X axis represents the psychological impact scale from negative to positive while the Y axis measures psychological impact. The left side features a maroon curve labeled Loss indicating a steeper decline. The right side has a blue and green curve labeled Gain showing a more gradual incline. This represents the asymmetry in how losses and gains are perceived psychologically reflecting principles from behavioral economics and prospect theory. |
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